Growth Marketing Consultancy
From Fog
To Fuel
Growth Marketing for Technical Products.
Any Stage. Any Scale.
Trusted by teams at
About
Lara Stiris
Growth marketing leader with over a decade of experience building and scaling demand generation engines for some of tech's most innovative companies, from building 0→1 at early-stage startups to accelerating revenue growth at enterprise giants like AWS and Twitch.
I specialize in marketing to technical audiences: developers, product managers, and technical decision-makers. As a player-coach, I roll up my sleeves and lead teams through any stage.
Stanford B.A. in Economics with Honors and Distinction
Philosophy
Brand + Demand
The best marketing creates momentum across multiple touchpoints. Perfect attribution is a myth.
In practice
Data Meets Creativity
Analytical rigor combined with creative execution across the full funnel.
Technical Storytelling
Translating complex technical products into compelling value propositions.
AI-Powered Marketing
Leveraging AI to amplify results, with years of experience curating quality output.
Track Record
Results That Compound.
$80M+
Pipeline Generated
38:1
Pipeline-to-Spend Ratio
749%
Search Visibility Increase
300%
Traffic Growth
$7M+
Budget Managed
15
Years Experience
Companies I've Driven Growth For
Services
From Day One To Global Scale.
Build
Seed to Series A–B
Building and experimenting at the earliest stages, identifying which levers move the needle so you can invest with confidence. From demand gen strategy to martech stack, I build the foundation your growth needs to scale on.
Scale
Series C, PE, Public
Filling critical gaps on a short-term basis, whether that's parental leave coverage, backfill, or interim leadership. I keep revenue moving forward, optimizing and scaling the channels that matter.
Advise
Strategic Guidance
For teams that have the talent but need a seasoned perspective. Strategic counsel on demand gen, campaigns, and growth architecture, without the overhead of a full-time engagement.
Get Started
Interested In
Working Together?
Whether you need a growth engine built from scratch or someone to keep revenue moving, let's talk.
What's in a name
Sfumo takes its name from sfumato, Leonardo da Vinci's technique of blending tones from shadow into light, without hard edges. It also nods to SF, a city that lives in the fog. It's how I approach growth marketing: tuning channels, signals, and pipeline into focus, pulling clarity out of ambiguity until the picture is undeniable.